I guess it was bound to happen sooner or later. Mega toy store Toys R Us has started up a streaming video service for children that is a lot like Netflix in some ways and a lot different in others. For one, the service is targeted at a pay-per-rental model with prices starting at $2.99 and going as high as $5.99 for a 24 hour rental. The service is going to have child friendly HD quality movies before they are out on DVD as shown with the release of Madagascar 3 a good 2 weeks before the movie hits store shelves. Brendan Spaar is not a fan of pay per view streaming and doesn't feel that you should be charged this much for one-time use. In this area, Netflix has Toys R Us beat before it even gets started. You may have to wait longer before the movie is available but that seems to be worth the price you will end up paying ($10/month unlimited vs. $5.99 per movie).
Source: http://www.toysrusmovies.com/
Source: http://www.toysrusmovies.com/
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